This healthy eatery was founded in 2020 by a transplant couple from Brooklyn, NY. They turned to Leftfield after having established a name and logo for their still under construction Jupiter-based eatery, but with otherwise an empty slate. The Juice Stop was in need of everything from website development to menus, loyalty program collateral, business cards and indoor signs and other essentials. The outfit’s logo donned a subway train car and the only known motif about the store’s décor was the implementation of white subway tile and graffiti on some of its walls.

Leftfield fully leaned into the established knowns and the founding partners’ New York sensibility by unapologetically adopting the iconic NYC MTA (Metropolitan Transportation Authority) approach to all of the client’s needs. By embracing this strategy, we helped form a bridge between the company owners’ NYC culture and their new community in Florida’s Treasure Coast. 

This approach positioned The Juice Stop in a unique light that set them apart from the mass of competitors in the “healthy” space that adhere to a homogenized green and earthy environment. This also set the stage to connect with flocks of southbound northerners in the area who are hungry not just for avocado toast and açcai bowls, but who crave a little piece of home. 

*Despite opening its doors at the onset of the Covid pandemic, The Juice Stop managed to not only recover, but thrive and are in the stages of planning additional store openings.