Boca Nail Bar's original request was for logo development of a new nail salon in Boca Raton, FL. Although the client had a clear vision that involved a stylized female illustration, they ultimately decided to go with the recommendation to simplify and follow a fashion-brand approach that was more in step with the minimalist sophistication of the salon's architecture and interior design. The end result lead to a request for indoor and outdoor signage, website development, and additional 360º branding.