Magnivision

Hyperflexx were one of the products in a vast fashion line that Leftfield promoted for the Magnivision brand of reading glasses (now owned by Foster Grant). Magnivision operated at a high rate of volume in varieties and style, therefore budgets were often limited. So, when it was time to produce a one-time trade show video for their nimbler-than-Gumby style of readers, Leftfield's resources went as far as catalog product photography. However, between that, model photos and a crafty music track, we were able to put together an informative piece that spoke to the pair's ability to withstand twisting and bending, as well as their fashion-friendly style.