Advanced Roofing, Inc.

Established in 1983, Advanced Roofing Inc., Florida's top-ranked commercial reroofing contractor, had over forty years to flourish and grow. As it is often the case, it had done so as its brand and marketing spread and splintered in various disparate directions. Leftfield was initially contracted to develop a Brand Platform that would help better define the Brand Essence and set standards to forge a clear path ahead for the brand's voice. 

Audits were conducted with customers in order to better understand the Brand Experience. Audits were also conducted with executives, middle-management and warehouse / field staff in order to assess the company’s existing Brand Values and Brand Essence. These insights shed some light on key factors that helped us develop a better informed Brand Profile and Behavior.

Leftfield was consequently retained to apply these new findings and revamp company marketing as well as communications for its sister organization, Advanced Green Technologies. This helped simplify the process for onboarding new clients and standardized design and tone for future collateral - all marching in lock-step with our Brand Platform.