Super Seniors
Super Seniors is the brainchild of Megan McCracken, a wholesome health fitness instructor who spent a majority of her previous career doing TV commercials and appearing on the daytime drama, Ryan's Hope before launching her Super Seniors brand.
As with many of our relationships, Leftfield first began working with Megan developing the Super Seniors logo and redefining what it meant to be a senior. Leftfield assisted in product development stage which entailed a long format video and audio as well as packaging, PR, marketing collateral and print ads. When it was time to engage social media, Leftfield put together a short-form video which incorporated footage from the long-form product DVD and a chuck-full of Megan's sweet and irresistible homegrown charm.